Normal view MARC view ISBD view

Advertising & Promotion Management (Record no. 264)

MARC details
000 -LEADER
fixed length control field	00545nam a2200205Ia 4500
001 - CONTROL NUMBER
control field	1195
003 - CONTROL NUMBER IDENTIFIER
control field	BD-ChIIU
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	141209s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0-07-100278-2
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	659.1/R831a
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Rossiter, John R.
245 ## - TITLE STATEMENT
Title	Advertising & Promotion Management
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	New York
Name of publisher, distributor, etc.	McGraw Hill
Date of publication, distribution, etc.	1987
300 ## - PHYSICAL DESCRIPTION
Extent	549
Other physical details	Yes
Dimensions	21cm
520 ## - SUMMARY, ETC.
Summary, etc.	Advertising, Promotion, Management
526 ## - STUDY PROGRAM INFORMATION NOTE
Program name	Department of Business Administration
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Advertising
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Percy Larry
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Dewey Decimal Classification
Koha item type	Books

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Collection	Home library	Current library	Shelving location	Date acquired	Cost, normal purchase price	Full call number	Barcode	Date last seen	Copy number	Price effective from	Koha item type
		Dewey Decimal Classification		Not for loan	Reference	IIUC Central Library	IIUC Central Library	Reference		549.00	659.1/R831a	594	22/03/2015		22/03/2015	Books

International Islamic University Chittagong