SEMENIK .Richard .J <br/><br/>
Promotion & Integrated Marketing Communications 

 - 1st Edition 
 - Singapore  Thomson  Asia  Pte , Ltd  2002 
 -  P-582 
<br/><br/><label>ISBN: </label>981-240-372-8 
<br/><br/><label>Dewey Class. No.: </label>659.1/S471p/2002