Belch, George E. <br/><br/>
Advertising and Promotion :  An Integrated Marketing Communications Perspective 

 - 8th ed. 
 - New Delhi:  McGraw-Hill Irwin,  c2009. 
 - xxii,836 p. :  Pic, Tab, Fig ;  21 cm. 
<br/><br/>Includes Bibliographical References and Indexes.  
<br/><br/><br/>English 
<br/><br/><label>ISBN: </label>9780071284400 
<br/><br/><label>Dewey Class. No.: </label>659.1  / B427a 2009