TY  - BOOK
AU  - Belch, George E.
AU  - Belch, Michael A.
TI  - Advertising and Promotion: An Integrated Marketing Communications Perspective
SN  - 9780071284400
U1  - 659.1 
PY  - 2009///
CY  - New Delhi
PB  - McGraw-Hill Irwin
N1  - Includes Bibliographical References and Indexes.
ER  -