TY  - BOOK
AU  - Rossiter, John R.
AU  - Percy Larry
TI  - Advertising & Promotion Management
SN  - 0-07-100278-2
U1  - 659.1/R831a 
PY  - 1987///
CY  - New York
PB  - McGraw Hill
KW  - Advertising
N1  - Department of Business Administration
N2  - Advertising, Promotion, Management
ER  -