TY  - BOOK
AU  - Aaker, David A.
AU  - Kumar V.
TI  - Marketing Research
SN  - 9171-51-262-9
U1  - 658.83/A111m 
PY  - 1998///
CY  - New Delhi
PB  - John Willey & Sons Inc.
KW  - Marketing
N1  - Department of Business Administration
N2  - Marketing, Research
ER  -