TY  - BOOK
AU  - Bovee, Courtland L.
AU  - v. thill john
TI  - Advertising Excellence
SN  - 0-07-006847-x
U1  - 659.1/B783a 
PY  - 1995///
CY  - New York
PB  - McGraw-Hill
KW  - Advertising
N1  - Department of Business Administration
ER  -