TY  - BOOK
AU  - Arens, William F.
TI  - Contemporary Advertising
SN  - 0-256-18257-4
U1  - 659.1/A681c 
PY  - 1982///
CY  - USA
PB  - McGraw-Hill
KW  - Advertising
N1  - Department of Business Administration
N2  - Contemporary, Advertising
ER  -