TY  - BOOK
AU  - Wilson, Richard M.S. 
AU  - Gilligan, Colin
TI  - Strategic marketing management : planning, implementation and control
U1  - 658.802 W746s 1999 
PY  - 1999///
CY  - New Delhi
PB  - Viva Books Pvt. Ltd.
KW  -  
KW  - Strategic Marketing Management
KW  - Management
N1  - Business Administration
ER  -