TY  - BOOK
AU  - Wells, William
TI  - Advertising
SN  - 0-13-783366-0
U1  - 659.1/W453a 
PY  - 1998///
CY  - New Delhi
PB  - Prentice Hall
KW  - Advertising
N1  - Department of Business Administration
N2  - Advertising
ER  -