TY  - BOOK
AU  - Trott, Paul
TI  - Innovation Management & New Product Development
SN  - 81-7808-140-7
U1  - 658/T858i 
PY  - 2000///
CY  - Singapore
PB  - Addison-Wesley Longman Ltd.
KW  - Management
N1  - Department of Business Administration
N2  - Innovation, Management, New Product, Development
ER  -