Belch, George E. <br/><br/>
Advertising and Promotion: An Integrated Marketing Communications Perspective 

 - New York  Tata McGraw-Hill Publishing Company Ltd.  2006 
 - 778  Yes  24 cm 
<br/><br/> Advertising, Promotion, Integrated, Marketing, Communications, Perspective 
<br/><br/>
<br/><br/><label>ISBN: </label>0-07-058194-0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>659.1 B427a 2004