TY  - BOOK
AU  - Belch, George E.
AU  - Belch, Michael A.
TI  - Advertising and Promotion: An Integrated Marketing Communications Perspective
SN  - 0-07-058194-0
U1  - 659.1 B427a 2004 
PY  - 2006///
CY  - New York
PB  - Tata McGraw-Hill Publishing Company Ltd.
KW  - Marketing
N1  - Business Administration
N2  - Advertising, Promotion, Integrated, Marketing, Communications, Perspective
ER  -