Batra, Rajeev <br/><br/>
Advertising Management 

 - 5th ed. 
 - New Delhi :  Prentice Hall of India Private Ltd,  2001. 
 - xiii, 754 p. :  ;  22 cm. 
<br/><br/> Includes index. 
<br/><br/>
<br/><br/><label>ISBN: </label>8120312198 
<br/><br/><label>ISSN: </label>8120312198 
<br/><br/><label>Subjects--Personal Names: </label>
<br/><br/><label>Subjects--Corporate Names: </label>
<br/><br/><label>Subjects--Chronological Terms: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Dewey Class. No.: </label>659.1  / B328a 1996