TY  - BOOK
AU  - Batra, Rajeev
AU  - Myers, John G.
AU  - AAker, David A.
TI  - Advertising Management
SN  - 8120312198
SN  - 812031219
U1  - 659.1 23
PY  - 2001///
CY  - New Delhi
PB  - Prentice Hall of India Private Ltd
KW  -  
KW  - Management
N1  - Includes index; Department of Business Administration
ER  -