TY  - BOOK
AU  - Sayre, Shay
TI  - Entertainment Marketing & Communication: Selling Branded Performance, People, and Places
SN  - 9788131722152
U1  - 658 
PY  - 2008///
CY  - New Delhi
PB  - Dorling Kindersley
KW  - Marketing
KW  - Communication
KW  - Entertainment
N1  - Includes Index; Business Administration
ER  -