| 000 | 00977nam a2200289Ia 4500 | ||
|---|---|---|---|
| 999 |
_c936 _d936 |
||
| 001 | 1036 | ||
| 003 | BD-ChIIU | ||
| 005 | 20231128133136.0 | ||
| 008 | 141209s9999 xx 000 0 und d | ||
| 020 | _a0-07-058194-0 | ||
| 040 | _cBD-ChIIU | ||
| 041 | _aEnglish | ||
| 082 | _a659.1 B427a 2004 | ||
| 100 | _aBelch, George E. | ||
| 245 | _aAdvertising and Promotion: An Integrated Marketing Communications Perspective | ||
| 260 |
_aNew York _bTata McGraw-Hill Publishing Company Ltd. _c2006 |
||
| 300 |
_a778 _bYes _c24 cm |
||
| 520 | _aAdvertising, Promotion, Integrated, Marketing, Communications, Perspective | ||
| 526 | _aBusiness Administration | ||
| 650 | _aMarketing | ||
| 700 | _aBelch, Michael A. | ||
| 942 |
_2ddc _cBK _057 |
||