000			00834nam a2200313Ia 4500
999			_c944 _d944
001			1042
003			BD-ChIIU
005			20190623105026.0
008			141209s2001 ii 000 0 eng d
020			_a8120312198
022			_a8120312198
040			_cBD-ChIIU _dBD-ChIIU
082			_a659.1 _223 _bB328a 1996
100			_aBatra, Rajeev
245			_aAdvertising Management
250			_a5th ed.
260			_aNew Delhi : _bPrentice Hall of India Private Ltd, _c2001.
300			_b; _c22 cm. _axiii, 754 p. :
500			_aIncludes index.
526			_aDepartment of Business Administration
590			_aImran Hasan Ramjan
600			_2Advertising Management
610			_2Management
648			_2Advertising
650			_aManagement
700			_aMyers, John G.
700			_aAAker, David A.
942			_2ddc _cBK