Promotional strategy :
Engel, James F.
Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear. - 7th ed. - Homewood, IL : Irwin, c1991. - xxv, 753 p., [12] p. of plates : ill. (some col.) ; 24 cm. - The Irwin series in marketing .
Includes bibliographical references (p. 738-739) and index.
0256082049
90044246
Marketing.
Advertising.
Marketing--Management.
HF5415 / .E65 1991
658.82/E58p
Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear. - 7th ed. - Homewood, IL : Irwin, c1991. - xxv, 753 p., [12] p. of plates : ill. (some col.) ; 24 cm. - The Irwin series in marketing .
Includes bibliographical references (p. 738-739) and index.
0256082049
90044246
Marketing.
Advertising.
Marketing--Management.
HF5415 / .E65 1991
658.82/E58p