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Strategic Brand Management

Keller, Kevin Lane

Strategic Brand Management Building, Measuring and managing Brand Equity - 4th ed. - India : Pearson Education c2013. - 586p. : pics. ; figs. ; grapghs ; 24 cm.

Includes index.

ISBN: 9870273779414 0273779419

Subjects--Topical Terms:
Management
Brand Management
Strategic Management

Dewey Class. No.: 658.4012 / K29s 2013

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International Islamic University Chittagong

Strategic Brand Management