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Marketing management

Kotler, Philip.

Marketing management - 15th ed. - Delhi : Pearson Education, c2016. - xxvi, 756 p. : ill. ; 24 cm.

Includes bibliographical references and indexes.

ISBN: 9789332557185

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 / .K64 1981

Dewey Class. No.: 658.8 / K87m 2016

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Marketing management