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Marketing Management

Mason, J. Barry

Marketing Management - New York : Maxwell Macmillan International, 1993. - xix, 714 p. : ill. ; 27 cm.

Includes Bibliographical References and Indexes.

ISBN: 0023769211

LCCN: 92008273

Subjects--Topical Terms:
Marketing--Management.

Dewey Class. No.: 658.8 M398m 1993

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Marketing Management