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Global Marketing Management

Keegan, Warren J .

Global Marketing Management - 8th ed. - Uttar Pradesh : Pearson Education, 2017. - xxviii, 476p. : Tab, ill, ; 25 cm .

Includes Index,

ISBN: 9789332584327

Subjects--Topical Terms:
Marketing Management

Dewey Class. No.: 658.8 K26g 2017

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Global Marketing Management