Marketing Research (Record no. 17729)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00615nam a22002177a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-ChIIU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230708020002.0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789332555693 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | BD-ChIIU |
| Modifying agency | BD-ChIIU |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | M249m 2016 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Malhotra, Naresh K. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Research |
| Remainder of title | An applied Orientation |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 11th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Tamil Nadu: |
| Name of publisher, distributor, etc. | Pearson, |
| Date of publication, distribution, etc. | c2016. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxx, 968 p. : |
| Other physical details | ill. |
| Dimensions | 28 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes Bibliography and Index |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Dash, Satyabhusan |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Koha issues (borrowed), all copies | 17 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total checkouts | Total renewals | Full call number | Barcode | Date due | Date last seen | Date last checked out | Cost, replacement price | Price effective from | Koha item type | Collection | Shelving location |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | IIUC Central Library | IIUC Central Library | 09/10/2018 | Purchased from Shaurov Publishers | 998.00 | 5 | 3 | 658.83 M249m 2016 | 87742 | 17/06/2024 | 01/06/2024 | 01/06/2024 | 998.00 | 28/10/2018 | Books | ||||||
| Dewey Decimal Classification | IIUC Central Library | IIUC Central Library | 09/10/2018 | Purchased from Shaurov Publishers | 998.00 | 6 | 6 | 658.83 M249m 2016 | 87743 | 10/09/2024 | 14/07/2024 | 28/10/2018 | Books | Non-fiction | General stacks | ||||||
| Dewey Decimal Classification | IIUC Central Library | IIUC Central Library | 09/10/2018 | Purchased from Shaurov Publishers | 998.00 | 3 | 5 | 658.83 M249m 2016 | 87744 | 28/05/2022 | 28/02/2020 | 28/10/2018 | Books | Non-fiction | General stacks | ||||||
| Dewey Decimal Classification | Not for loan | IIUC Central Library | IIUC Central Library | 09/10/2018 | Purchased from Shaurov Publishers | 998.00 | 658.83 M249m 2016 | 87745 | 28/10/2018 | 28/10/2018 | Books | Reference | Reference | ||||||||
| Dewey Decimal Classification | IIUC Central Library | IIUC Central Library | 09/10/2018 | Purchased from Shaurov Publishers | 998.00 | 5 | 2 | 658.83 M249m 2016 | 87746 | 18/08/2023 | 07/07/2023 | 28/10/2018 | Books | Non-fiction | General stacks |