Advertising and Promotion : (Record no. 22523)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00804nam a22002777a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-ChIIU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20261007105429.0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789354600807 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9354600808 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | BD-ChIIU |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 B427a 2021 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Blech, George E. |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising and Promotion : |
| Remainder of title | an integrated marketing communications perspective |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 12th ed . |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Chennai : |
| Name of publisher, distributor, etc. | McGraw Hill Education, |
| Date of publication, distribution, etc. | 2021. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxi, 712p. : |
| Other physical details | Pic, ill. ; |
| Dimensions | 27 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes Index. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Program name | Business Administration |
| 590 ## - LOCAL NOTE (RLIN) | |
| Cataloger Name | Mohammed Anwar Hossain |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| General subdivision | Sales promotion |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Belch, Michael A . |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Purani, Keyoor. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Suppress in OPAC | No |
| Koha issues (borrowed), all copies | 1 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type | Total renewals | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not for loan | Non-fiction | IIUC Central Library | IIUC Central Library | General stacks | 19/08/2026 | Book Mark,Dhaka. | 1477.00 | 659.1 B427a 2021 | 103636 | 07/10/2026 | 1477.00 | 19/08/2026 | Books | ||||||
| Dewey Decimal Classification | Non-fiction | IIUC Central Library | IIUC Central Library | General stacks | 19/08/2026 | Book Mark,Dhaka. | 1477.00 | 659.1 B427a 2021 | 103637 | 19/08/2026 | 1477.00 | 19/08/2026 | Books | |||||||
| Dewey Decimal Classification | Not for loan | Non-fiction | IIUC Central Library | IIUC Central Library | General stacks | 19/08/2026 | Book Mark,Dhaka. | 1477.00 | 659.1 B427a 2021 | 103638 | 19/08/2026 | 1477.00 | 19/08/2026 | Books | ||||||
| Dewey Decimal Classification | Non-fiction | IIUC Central Library | IIUC Central Library | General stacks | 19/08/2026 | Book Mark,Dhaka. | 1477.00 | 659.1 B427a 2021 | 103639 | 19/08/2026 | 1477.00 | 19/08/2026 | Books | |||||||
| Dewey Decimal Classification | Non-fiction | IIUC Central Library | IIUC Central Library | General stacks | 19/08/2026 | Book Mark,Dhaka. | 1477.00 | 1 | 659.1 B427a 2021 | 103640 | 27/10/2026 | 1477.00 | 19/08/2026 | Books | 2 | 25/08/2026 | ||||
| Dewey Decimal Classification | Non-fiction | IIUC Central Library | IIUC Central Library | General stacks | 12/09/2026 | Book Mark,Dhaka. | 1477.00 | 659.1 B427a 2021 | 104491 | 07/10/2026 | 1477.00 | 12/09/2026 | Books |