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Advertising / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.

By: Contributor(s): Material type: TextTextPublication details: Cincinnati, Ohio : South-Western College Pub., c1998.Description: xlvi, 623 p. : ill. (some col.), col. maps ; 29 cm. + 1 computer disk (3 1/2 in.)ISBN:
  • 0538869089 (hardcover)
Subject(s): DDC classification:
  • 659.1/G964a 21
LOC classification:
  • HF5821 .O34 1998
Item type: Books
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Item type Current library Call number Copy number Status Date due Barcode
Books Books IIUC Central Library Book cart 659.1/G964a (Browse shelf(Opens below)) 1 Available 64273

Includes bibliographical references and indexes.

System requirements for accompanying computer disk: PC with 486DX or higher; Windows 95.

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