TY  - BOOK
AU  - Kotler, Philip
TI  - Marketing Management
SN  - 978-81-317-1683-0
U1  - 658.8 K87m 2009 
PY  - 2000///
CY  - India
PB  - Pearson Prentice Hall
KW  -  
KW  - Management
KW  - Marketing Management
N1  - Business Administration
N2  - Marketing, Management
ER  -