Malhotra, Naresh K. <br/><br/>
Marketing Research An Applied Orientation 

 - 5th 
 - Delhi  Pearson Prentice Hall  2009 
 -  Page-910 
<br/><br/> Marketing, Research , Orientation 
<br/><br/>
<br/><br/><label>ISBN: </label>978-81-317-2317-3 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Research
<br/><br/><label>Dewey Class. No.: </label>658.83/M249m