TY  - BOOK
AU  - Perreault Jr,William D.
AU  - E.Jerome McCarthy
TI  - Basic Marketing: A Global Managerial Approch
SN  - 0072409479
U1  - 658.8/P455b 
PY  - 1960///
CY  - New york
PB  - Mcgraw Hill
ER  -