Keller, Kevin Lane <br/><br/>
Strategic Brand Management  Building, Measuring and managing Brand Equity 

 - 4th ed.  
 - India :  Pearson Education  c2013. 
 - 586p. :  pics. ; figs. ;  grapghs ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9870273779414 0273779419 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management<br/>Brand Management<br/>Strategic Management
<br/><br/><label>Dewey Class. No.: </label>658.4012   / K29s 2013