Kotler, Philip. <br/><br/>
Marketing management  

 - 12th ed. 
 - Delhi :  Pearson Education,  c2006. 
 - xi, 756 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>8177586904 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .K64 1981 
<br/><br/><label>Dewey Class. No.: </label>658.8  / K87m 2006