TY  - BOOK
AU  - Kotler,Philip
AU  - Keller,Kevin Lane
TI  - Marketing management 
SN  - 8177586904
AV  - HF5415.13 .K64 1981
U1  - 658.8 
PY  - 2006///
CY  - Delhi
PB  - Pearson Education
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and indexes
ER  -