Kotler, Philip <br/><br/>
Principles of Marketing 

 - 15th ed. 
 - Tamil Nadu :  Pearson India Education Services Pvt. Ltd,  c2016. 
 - xxiii, 732 p. :  ills. ;  25.5 cm. 
<br/><br/>Includes index and Bibliography 
<br/><br/><label>ISBN: </label>9789332558472 
<br/><br/><label>Dewey Class. No.: </label>658.8  / K87p 2016