Malhotra, Naresh K. <br/><br/>
Marketing Research  An applied Orientation 

 - 11th ed. 
 - Tamil Nadu:  Pearson,  c2016. 
 - xxx, 968 p. :  ill.  28 cm. 
<br/><br/>Includes Bibliography and Index 
<br/><br/><label>ISBN: </label>9789332555693 
<br/><br/><label>Dewey Class. No.: </label>658.83  / M249m 2016