TY  - BOOK
AU  - Thompson,Arthur A.
AU  - Peteraf, Margaret A.
AU  - Gamble, John E. 
AU  - III, A. J. Strickland 
AU  - Jain, Arun, Kumar 
TI  - Crafting and Executing Strategy: The Quest for Competitive Advantage : Concepts and Cases
SN  - 9789339204082
U1  - 658.4012 
PY  - 2014///
CY  - Chennai
PB  - McGraw Hill Education (India) Private Limited
KW  - Strategic planning
N1  - Includes indexes
ER  -