TY  - BOOK
AU  - Thompson,Arthur A.
AU  - Peteraf,Margaret A.
AU  - Gamble,John E.
AU  - Strickland,A.J.
AU  - Jain,Arun K.
TI  - Crafting and executing strategy: the quest for competitive advantage : concepts and readings 
SN  - 9789339204082
AV  - HD30.28 .T525 2014
U1  - 658.4012 23
PY  - 2014///
CY  - Delhi
PB  - McGraw Hill Education
KW  - Strategic planning
KW  - Business planning
N1  - Includes index
ER  -