Kotler, Philip <br/><br/>
Principles of Marketing 

 - 15th ed. 
 - India :  Pearson :  c2016. 
 - xxiii, 732 p. :  Pic, Chart, Table, etc;  25 cm. 
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<br/><br/><label>Dewey Class. No.: </label>658.8 K87p 2016