Kotler, Philip. Marketing management - 15th ed. - Delhi : Pearson Education, c2016. - xxvi, 756 p. : ill. ; 24 cm. Includes bibliographical references and indexes. ISBN: 9789332557185 Subjects--Topical Terms: Marketing--Management. LC Class. No.: HF5415.13 / .K64 1981 Dewey Class. No.: 658.8 / K87m 2016