TY  - BOOK
AU  - 
TI  - Strategic Brand Management: Building, Measuring, and Managing Brand Equity
SN  - 9788131719770
U1  - 658.4012 
PY  - 2008///
CY  - India
PB  - Pearson
KW  - Management
KW  - Brand Management
KW  - Brand Equity Management
N1  - Includes index
ER  -