TY  - BOOK
AU  - 
AU  - Armstrong, Gary
AU  - Agnihitri, Arafulla
TI  - Principles of marketing 
SN  - 9789352865611
U1  - 658.8 
PY  - 2018///
CY  - India
PB  - Pearson
KW  - Marketing
KW  - Management
KW  - Business
N1  - Includes bibliographical references and index
ER  -