TY  - BOOK
AU  - Baker, Michael J.
TI  - Marketing: Theory and Practice
SN  - 0333198212
U1  - 658.5 
PY  - 1976///
CY  - London
PB  - The macmillan Press LTD
KW  - Marketing
N1  - Includes Index; Includes Bibliographical References; Business Administration
ER  -