TY  - BOOK
AU  - Keller, Kevin Lane
AU  - Jacob, Isaac
TI  - Strategic Brand Management: Building, Measuring and managing Brand Equity
SN  - 9789332542204
U1  - 658.4012 K29s 2019 
PY  - 2013///
CY  - India
PB  - Pearson Education
KW  - Management
KW  - Brand Management
KW  - Strategic Management
N1  - Includes index; Business Administration
ER  -