Mason, J. Barry <br/><br/>
Marketing Management 

 - New York :  Maxwell Macmillan International,  1993. 
 - xix, 714 p. :  ill. ;  27 cm. 
<br/><br/>Includes Bibliographical References and Indexes. 
<br/><br/>
<br/><br/><label>ISBN: </label>0023769211 
<br/><br/><label>LCCN: </label>92008273  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8 M398m 1993