Kotler, Philip <br/><br/>
Principles of Marketing 

 - 10th ed. 
 - New Delhi :  Prentice Hall,  2004. 
 - xxv, 661 p. :  24 cm. 
<br/><br/> Includes index. 
<br/><br/>
<br/><br/><br/>English 
<br/><br/><label>ISBN: </label>8120323491 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 K87p 2003