TY  - BOOK
AU  - Kotler, Philip
AU  - Armstrong, Gary.
TI  - Principles of Marketing
SN  - 8120323491
U1  - 658.8 K87p 2003 23
PY  - 2004///
CY  - New Delhi
PB  - Prentice Hall
KW  - Marketing
N1  - Includes index; Business Administration
ER  -