Kotler, Philip <br/><br/>
Marketing Management 

 - 16th ed. 
 - India ;  Pearson Prentice Hall,  2021. 
 - 596 p. : 
<br/><br/> Includes  Index 
<br/><br/>
<br/><br/><label>ISBN: </label>978013600998 
<br/><br/><label>Dewey Class. No.: </label>658.8 K87m 2021