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  <titleInfo>
    <title>Marketing Management</title>
  </titleInfo>
  <name type="personal">
    <namePart>Gupta, Prachi</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Aggarwal, Ashita Majra, Hufrish Jacob, Isaac Jain, Varsha Krishna, G. Radha Narang, Ritu Venkatesh, Shanthi Paul A, Suresh Goswami, Susobhan</namePart>
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    <place>
      <placeTerm type="text">India: Pearson, 2024</placeTerm>
    </place>
    <edition>2nd ed.</edition>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">Eng</languageTerm>
  </language>
  <language>
    <languageTerm authority="iso639-2b" type="code">lis</languageTerm>
  </language>
  <language>
    <languageTerm authority="iso639-2b" type="code">h</languageTerm>
  </language>
  <physicalDescription>
    <extent>xvii, tabs., figs., 26 cm.</extent>
  </physicalDescription>
  <note>Includes References</note>
  <note>Business Administration</note>
  <subject>
    <topic>India</topic>
  </subject>
  <subject>
    <geographic>India</geographic>
  </subject>
  <classification authority="ddc">658.8 M345 2024</classification>
  <identifier type="isbn">9789361599743</identifier>
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    <recordChangeDate encoding="iso8601">20251117124401.0</recordChangeDate>
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