TY  - BOOK
AU  - Gupta, Prachi
AU  - Aggarwal, Ashita
TI  - Marketing Management
SN  - 9789361599743
U1  - 658.8 M345 2024 
CY  - India: Pearson, 2024
KW  - India
N1  - Includes References; Business Administration
ER  -