Kotler, Philip creator Keller, Kevin Lane Chernev, Alexander Sheth, Jagdish N. Shainnesh, G. text India: Pearson, 2024 6th ed. monographic Eng lis h xxxiii, 596 p.: ill. ; pics., figs., tabs., 26 cm. Includes bibliographical references and indexes Business Administration Marketing India 658.8 K87m 2021 9789356062665 20251117132646.0