TY  - BOOK
AU  - Kotler, Philip
AU  - Keller, Kevin Lane
TI  - Marketing Management
SN  - 9789356062665
U1  - 658.8 K87m 2021 
CY  - India: Pearson, 2024
KW  - Marketing
KW  - India
N1  - Includes bibliographical references and indexes; Business Administration
ER  -